Post Tagged with: "athletics"

Sports Training System (Xùnliàn tǐzhì 训练体制)

Sports Training System (Xùnliàn tǐzhì 训练体制)

Bjoern CONRAD Sport’s training systems require care monitoring of the athlete’s various muscular and cardiovascular capacities. Here, a young athlete is tested at the Exercise Physiology Laboratory at the National Research Institute of Sport Science in 1980. PHOTO BY HOWARD KNUTTGEN. China has used the success of its economic reforms to create an elite sports training system that finds and […]

Sports Sponsorship (Tǐyù zànzhù 体育赞助)

Sports Sponsorship (Tǐyù zànzhù 体育赞助)

Scott ELDRIDGE II Sponsors are eager to get a foothold in Chinese sports. During the Beijing Olympics in 2008 the deals signed brought multimillions in revenue. PHOTO BY TOM CHRISTENSEN. Corporate sponsorship is an essential aspect of modern sports. At the 2008 Beijing Olympics companies spent millions of dollars to get their names before a worldwide audience. Foreign companies found […]

Sports (Tǐyù 体育)

Sports (Tǐyù 体育)

Allen GUTTMANN Liu Changchun, China’s first Olympic athlete, competed as a sprinter in the 1932 Olympics in Los Angeles. Chinese sports have been influenced by the more harmonious physical disciplines of Chinese tradition, as well as the need for military preparedness, but in the modern post-opening era Chinese athletics are starting to more closely resemble western sports in their practice. […]