Holly Thorpe
Although extreme sports are gradually growing in popularity in China, they are still perceived as risky, and people prefer buying the gear and watching the events to actively participating themselves.
In the 1990s, some U.S. corporations grouped a number of formerly marginalized, youth dominated sports, such as skateboarding, BMX (bicycle motocross) riding, and BASE (building, antenna, span, Earth) jumping, under a new label: extreme sports.
Over the past decade, extreme sports have experienced rapid growth in many
