Scott Eldridge II

Corporate sponsorship is an essential aspect of the modern Olympic Games. At the Beijing Olympics, as at earlier Olympics, companies are willing to shell out tens of millions of dollars to get their names before a worldwide audience.

Although there have been sponsors as long as there have been modern Olympic Games (Eastman Kodak was a sponsor of the first of the modern Olympic Games in 1896), it has only been in the last 24

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By |2014-12-16T16:54:48-05:00July 1st, 2007|Guanxi Newsletter, Olympic Update|Comments Off on Sponsorship of the Beijing Olympics

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