Tim AMBLER and Morgen WITZEL Tim Ambler is a senior fellow at London Business School, where he teaches global marketing. His published works includeMarketing and the Bottom Line (2000), Doing Business in China (2000, with Morgan Witzel), The SILK Road to International Marketing (2000, with Chris Styles), andMarketing from Advertising to Zen (1996).
Morgan Witzel is an honorary senior fellow at the University of Exeter’s School of Business and Economics. He is editor in chief of Corporate Finance Review and contributing editor to European Business Forum. He is