Haier, a household name in China, is one of the top home appliance manufacturers in the world. The girl in this photo retrieves an ice cream bar from a Haier-brand freezer. PHOTO BY TOM CHRISTENSEN.
As the leading home appliance company in China, Haier has become a common household brand name. The incredible business turnaround and advanced management strategies of the Haier company are often used as case studies and examples