ZHOU Guanqi

Haier, a household name in China, is one of the top home appliance manufacturers in the world. The girl in this photo retrieves an ice cream bar from a Haier-brand freezer. PHOTO BY TOM CHRISTENSEN.

As the leading home appliance company in China, Haier has become a common household brand name. The incredible business turnaround and advanced management strategies of the Haier company are often used as case studies and examples

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By |2014-12-16T16:54:40-05:00January 22nd, 2012|Berkshire Encyclopedia of China, Business and Economy, Organization|Comments Off on Haier (Hǎi’ĕr 海尔)|Hǎi’ĕr 海尔 (Haier)

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