ZHOU Guanqi

Haier, a household name in China, is one of the top home appliance manufacturers in the world. The girl in this photo retrieves an ice cream bar from a Haier-brand freezer. PHOTO BY TOM CHRISTENSEN.

As the leading home appliance company in China, Haier has become a common household brand name. The incredible business turnaround and advanced management strategies of the Haier company are often used as case studies and examples

Please Login to view this content. (Not a member? Join Today!)
By |2014-12-16T16:54:40-05:00January 22nd, 2012|Berkshire Encyclopedia of China, Business and Economy, Organization|Comments Off on Haier (Hǎi’ĕr 海尔)|Hǎi’ĕr 海尔 (Haier)

Share This Story, Choose Your Platform!

About the Author: