As China opens to the outside world, sports enthusiasts across the country are revving up and teeing off. Auto racing and golf, among other sporting activities, are becoming very popular in China.
The emergence of these new sports — and the proliferation of professional sports events and luxury sports venues — is the consequence of a growing middle class and newly wealthy urban populations. Furthermore, the Chinese national sports policy, which is turning its attention from political to commercial outcomes, has only helped to spur the boom of Western luxury sports in China.
Auto Racing Roars into China