By ChinaConnectU|2014-12-16T16:54:48-05:00July 1st, 2007|Guanxi Newsletter, Olympic Update|
Corporate sponsorship is an essential aspect of the modern Olympic Games. At the Beijing Olympics, as at earlier Olympics, companies are willing to shell out tens of millions of dollars to get their names before a worldwide audience.
By ChinaConnectU|2014-12-16T16:54:48-05:00July 1st, 2007|Guanxi Newsletter, Olympic Update|
The Chinese sports media and Chinese sports administrative organizations are supposed to have a cooperative relationship, but in reality, they often come into conflict, separated by economic interests and cultural differences.
By ChinaConnectU|2014-12-16T16:54:49-05:00July 1st, 2007|Guanxi Newsletter, Olympic Update|
In 1971, Ping-Pong—the “ping heard round the world”— helped to create the first person-to-person, and then diplomatic, ties between two Cold War enemies: China and the United States.
By ChinaConnectU|2014-12-16T16:54:49-05:00July 1st, 2007|Guanxi Newsletter, Olympic Update|
It is said that a journey of 1,000 li? begins with a single step. The same is true of a race of 100 meters and a nation’s journey to the Olympic spotlight.
By ChinaConnectU|2014-12-16T16:54:48-05:00July 1st, 2007|Guanxi Newsletter, Olympic Update|
Chinese women have excelled in elite sports for decades, but at long last athletic activity at the grassroots level seems to be taking off, aided in part by a shifting perception of the purpose of sport.
By ChinaConnectU|2014-12-16T16:54:48-05:00July 1st, 2007|Guanxi Newsletter, Olympic Update|
Although extreme sports are gradually growing in popularity in China, they are still perceived as risky, and people prefer buying the gear and watching the events to actively participating themselves.
